Frequently Asked Questions
Everything you need to know about influencer marketing and working with Kolosseum
General
What is influencer marketing?
Influencer marketing is a form of marketing that leverages individuals with a dedicated social following to promote your brand, products, or services. These influencers have built trust with their audience, making their recommendations highly effective for driving awareness, engagement, and conversions.
How does Kolosseum differ from other influencer marketing agencies?
We specialize in authentic partnerships with a carefully vetted network of 500+ influencers. Our data-driven approach ensures every campaign is optimized for ROI, and we provide transparent reporting with real-time dashboards. We've worked with leading brands like LBank and Legacy, delivering proven results.
What industries do you work with?
While we have deep expertise in crypto and blockchain, we work with brands across various industries including fintech, technology, gaming, and lifestyle brands. Our influencer network spans multiple niches to match your specific audience.
Services & Process
How do you select influencers for my campaign?
We analyze your brand's niche, target audience, and campaign goals to match you with influencers who have authentic engagement in your space. We verify audience quality, engagement rates, past performance, and alignment with your brand values before making recommendations.
What does a typical campaign timeline look like?
Campaign duration varies based on goals and scope. Most campaigns run 30-90 days. The process includes: Discovery (1 week), Strategy Development (1-2 weeks), Influencer Outreach & Negotiation (1-2 weeks), Content Creation & Approval (2-3 weeks), and Campaign Execution & Optimization (ongoing).
Do you handle content creation?
Yes! We coordinate with influencers on content creation, manage approval workflows, and ensure all content aligns with your brand guidelines and campaign objectives. You maintain final approval on all content before it goes live.
Can you work with my existing influencer relationships?
Absolutely! We can manage and optimize your existing influencer partnerships while also expanding your network with new strategic partnerships that align with your goals.
Pricing & Investment
How much does influencer marketing cost?
Investment varies based on campaign scope, number of influencers, content requirements, and duration. We offer flexible packages starting from smaller test campaigns to comprehensive multi-platform strategies. Contact us for a custom quote based on your specific needs.
What's included in your service fee?
Our service fee covers strategy development, influencer vetting and outreach, contract negotiation, campaign management, content coordination, performance tracking, and detailed reporting. Influencer fees are separate and transparent.
Do you offer ongoing retainer options?
Yes! Many of our clients prefer ongoing partnerships for continuous influencer marketing support. We offer retainer packages that provide dedicated account management, priority access to our influencer network, and ongoing optimization.
Results & Reporting
What metrics do you track?
We track comprehensive metrics including impressions, reach, engagement rates (likes, comments, shares), click-through rates, conversions, website traffic, community growth, sentiment analysis, and ROI. You'll have access to a real-time dashboard with all key performance indicators.
How do you measure ROI?
We calculate ROI by comparing total campaign investment against measurable returns such as conversions, sales, sign-ups, or other defined KPIs. We also measure brand awareness lift, engagement quality, and long-term community growth.
How often will I receive reports?
You'll have 24/7 access to your real-time analytics dashboard. We provide weekly summary reports during active campaigns and comprehensive monthly reports with insights, optimizations, and recommendations.
Getting Started
What information do you need to get started?
We'll need to understand your brand, target audience, campaign goals, budget range, timeline, and any specific requirements or constraints. We'll gather this information during our initial consultation call.
How quickly can we launch a campaign?
For standard campaigns, we can typically launch within 4-6 weeks from initial consultation. Rush campaigns with existing relationships can be executed faster. The timeline depends on complexity, influencer availability, and approval processes.
Do you work with brands at any stage?
Yes! We work with brands from pre-launch startups to established enterprises. Our strategies are tailored to your current stage, whether you're building initial awareness, scaling growth, or maintaining market presence.
Still Have Questions?
Can't find the answer you're looking for? Our team is here to help. Schedule a free consultation to discuss your specific needs.